AI Identity Starter Checklist

For small companies and solo operators. Your AI Identity is what the public file and the models already say about you — first answer, first impression.

Goal (one week): one clear sentence, consistent name/phone/hours, one page a model can quote, and a service-area line. No tools required beyond your site and listings.

Day 1 — One sentence

Write: who you help + what you do + where (one sentence, plain English).
Put it in the site header or home hero — not only the About page.
Same sentence on Google Business / main directory if you have one.

Day 2 — Name · phone · hours

List every place your business appears (site, Google, Facebook, Yelp, chamber…).
Make legal/trade name, phone, and hours identical everywhere you control.
Remove or update dead pages that still show old hours or a retired number.

Day 3 — A page models can quote

Publish (or clean) a Services / What we do page with concrete outcomes — not only a contact form.
Use real words customers use (“fleet repair,” “estate planning,” not only slogans).
Add city/region in body text once, naturally.

Day 4 — Service area

One line: where you serve (e.g. “Lexington and central Kentucky”).
Same line on contact page and Google service area if applicable.

Day 5 — Trust crumbs

One proof you already have: year started, license #, notable client type, or short testimonial with permission.
Put it on the home or services page — dated if possible.

Day 6 — Ask the machines

In a private window, ask 2–3 AI tools: “Who is [your company] in [city]?”
Note what they get wrong (thin, wrong competitor, old address).
Fix only what you control this week; log the rest for later.

Day 7 — Leave a trail

Update one external listing you neglected.
Save a dated note: sentence · URLs changed · still open.
Optional: free deeper picture — AI Identity Snapshot (Marshall Intelligence).

Remember

You don’t create a reputation in a day — you grow it. Evidence planting beats after-the-fact props.

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